Most real of the interviews I have done so far for Bold Journey magazine

Jennifer, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What do you think is misunderstood about your business? 
One of the biggest misconceptions about Cultivate Taste Tea is that we’re “just another tea company.” In reality, we exist to do the opposite of what most people have come to expect from the industry: no blends, no candy flavorings, no shortcuts. Our focus is on pure, single-origin loose leaf teas, often competition or heritage grade, sourced directly from sustainable gardens in Asia. Many assume tea is simple, when in truth it carries the same nuance and terroir as fine wine. My work as a certified tea specialist is about helping people experience that depth, so they realize tea can be an elevated, transparent luxury, not a commodity.

A picture of Jennifer Nowicki, owner of Cultivate Taste Tea getting a Pop Up Shop done third quarter of 2019.

I get real so please click on the link for the whole article. 

Bold Journey Magazine article

A picture Jennifer Nowicki, owner of Cultivate Taste Tea took while in Zheijiang China for the Stir Fixation Contest for Long Jing (dragonwell) near Hangzhou. The people pan firing are fellow tea leaders from several different countries from across the world.

Jennifer Nowicki, owner of Cultivate Taste Tea at the WBENC annual national conference in Nashville TN. She was able to sample her teas twice during this conference.

June 28, 2025 at the Porrtland Tea Festival, Jennifer Nowicki, owner of Cultivate Taste Tea teaching a sold out class called "Zen, Tea, & Cultural Harmony: A Journey Through Taoism and the East"






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