Behind the Scenes of My Tea Journey Profile
Behind the Scenes of My Tea Journey Profile By Jennifer Nowicki, Founder of Cultivate Taste Tea When Tea Journey reached out to feature my story, I felt deeply honored. Their publication is one of the few dedicated to elevating tea as an art, a craft, and a cultural heritage. To be included among tasters and professionals I admire was both humbling and meaningful. How My Journey Began My path into tea began with curiosity, a desire to understand why certain leaves spoke with elegance, complexity, or emotional resonance. That curiosity pushed me into formal training, years of cupping practice, and a commitment to understanding tea not just as a beverage but as a craft, a culture, and an art form. Everything I do today at Cultivate Taste Tea grew from that foundation. The Discipline of Cupping Cupping taught me to see tea through structure, aroma, texture, energy, and place. Flavor is only the beginning. This discipline shaped my sourcing philosophy at Cultivate Taste Tea, I choose ...
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